SRD PRO Active Top 25%

Launch 29jul19 on World Overshoot Day 2019. DRAFT 13Aug19 / Feedback welcome. Site is incomplete, see Disclaimer below.

SRD Pro Active Top 25% has begun. Aiming to assist promoting those with credible work that are improving the future for us all. Members may start advising or considering businesses and products in the top 25% of industry that clearly demonstrate longer term benefits for Life-on-Earth. Use both positive and negative filters to help define businesses and products for possible inclusion. Products such as those for green walls/roofs are a good possible candidate but will need some justification for performance, best practice, etc. Good examples may earn a free listing. The intent is to leverage 30 years of independent, positive direction advancing sustainability by design.  
The concept was created and developed over many years and  You are invited to submit your suggestions to srd [at] srd.org.au  (ideally, advise website, 100 word brief, any connection you may have to them and why their inclusion is deserved) The final decision to include rests with the creator / SRD executive and SRD membership​​​​​​​. You may choose to use these entries and ask your current supplier why they are not as good. If they are, please report to us. All entries are checked & triple approved, then will be rechecked every year for validity, so SRD says they’re all very good directions that show #ResponsibleDesign in practice …

 

International List ~ SRD PRO Active Top 25% free listings start (pending approval)
You may enjoy some of the work of these leading global corporates.  

Outdoor Sports: Patagonia – Over 40 years active gear makers and creators – USA based  patagonia.com
Carpet Tiles: – Interface – Ray Anderson visionary CEO took the leap long before most others – USA based interface.com
Consumer goods: Unilever  :  IKEA  :    Cosmetics: Natura  :  Lush  :
Biological products: Novozymes  :  Airlines: Virgin virginatlantic.com (pending) has worked well to raise standards but could do more – EU based
Footwear:  GroFive – Expandals see story below  :  Nike – several good guides and design leadership : Maga / Zines / Media: National Geographic nationalgeographic.org years of illuminating stories.  :  TreeHugger – yes, one of their early writers was an SRD Convenor,   Past SRD story  :  Inhabitat. Design for a better world. Inhabitat. inhabitat.com
Shipping: MAERSK – EU based – notably reaching for standards significantly above industry levels. maersk.com
Vehicles: Tesla- USA based. tesla.com  :  Nissan (pending) Japan based. Highest selling EV manufacturer. nissan-global.com
Wildlife photographers: Photo Ark Joel Sartore joelsartore.com/photo-ark   (17 international to date)

 

International List ~ FEATURE STORY ~

GroFive – Expandals, innovative footwear that really ‘Walks the talk’

The Society for Responsible Design (SRD) is an independent, Aussie based, not-for-profit that sees change and adaption are coming and quickly. So it’s great when we come across a product/ business/ nonprofit that combines and exemplifies all the good things you need to make positive change even better, and especially for underprivileged kids.

Think of well crafted and constructed open footwear that’s specifically designed to grow with their feet. Clever sandals that expand at the front as well as the usual top and heel. As for the materials, their first priority is quality and durability. Most of the upper is made with a very high quality synthetic leather with durable Velcro for easy fastening. The sole is made of mostly virgin with some recycled rubber with added thickness in all “impact and flex-zones” to put up with kids’ wear and tear. Even better, these were created for kids in all cool-temperate to tropical countries of the world (yes, nearly everywhere). 

Combine this with a priority to reduce waste, provide value through products thoughtfully designed to really last, to be continually used and to significantly reduce waste going to dumps or landfills. All of which compliments their admirable mission. So it’s no surprise that they are also a deserving 2019 Katerva Prize Category winner, Behavioral Change https://katerva.net/awards/category-winner/1968-expandals  

The more we learned the more we liked about this product and process. Most of their financing has come from donations and crowdfunding. GroFive and Expandals are the commercial side and their business model which is majority owned by their nonprofit “Because International”. The bonus here is that in addition to more awareness going toward their mission, revenues from GroFive help the cause of the nonprofit as well. This gets more shoes on feet that need them the most https://grofive.com/pages/5-good-things plus there are several options to get expandals for your own kids and to help others as well. 

All up, their expandable footwear has been on the feet of kids all around the world for nearly 5 years. And along with hearing about how great they’re doing, GroFive have also pushed for feedback to improve, adding this to reviews on Facebook and Amazon. This has made the whole group better and more confident than ever that their latest iteration is the best footwear in the world for the growing feet of all children.

SRD sees this as a great example of purpose led #ResponsibleDesign thinking and practice. We are always excited to see our conceptual model in the field and taking all the steps necessary for positive change (small pun intended). ReDesign for better efficiency, longer usage for less materials are all hallmarks of this. Well done GroFive team, your Expandals are great by design. GroFive is a USA based Benefit Corporation that focuses on better products for children through design and mission.  Further links https://becauseinternational.org  :  Brightvibes article https://www.brightvibes.com/975/en/expandals-the-only-footwear-that-grows-with-your-child  :  Expandals concept.  https://vimeo.com/239007263  ::  Expandals web https://grofive.com
SRD global good article final 12aug19

Australia +  SRD PRO Active Top 25% free listings start (pending approval)

You may enjoy some of the work of these leading Aussie+ corporates.

Agricultural / farmers: Carbon Farmers – storing carbon in the soil.
Airlines:  Virgin Au tbc –  Qantas tbc    :    
Architects:
 Architects Declare
 following the UK declaration in May 2019 
Banks: Bank Australia  :  Bendigo bank
Carpet Tiles – Flooring:  Interface.com/APAC/en-AU and NZ  :   Regupol TBC
Commercial Real Estate: Investa – past SRD sponsors  
Energy: Powershop  :  Diamond Energy  :  
Graphic: Digital Eskimo TBC, et al
Green electricians:  LED lighting generally
Green painters: using water-based paints and finishes
Interior design: St James Whitting  (recent SRD executive)  et al    
Landscape Architecture: Australian Ecosystems Pty Ltd
Magazines:  Renew  :  Green  sustainable design houses, gardens and profiles. 
Media: Guardian Australia  :  ABC  :  Gardening Australia  :  RenewEconomy  :  
Natural pools: TBA:    
Some past SRD sponsors:  CPlus  :
Optical:  Dresden   dresden.vision :  WWF sunglasses
Photovoltaic panel Recycling:  Reclaim PV Recycling  reclaimpv.com  :
Printers: Fishprint et al  :  
REAP Paper guide link /reap-eco-paper-guide
Shops:  Biome without non-essestial oils
Socks that Give:  Conscious Step consciousstep.com.au/pages/sustainability
Travel:
Intrepid Travel  :  
Vehicle: manuf. Au EV pax tbc  :  The Driven (media)
Wastewater treatment: Biolytix NZ biolytix.com
Wines: Tamburlaine, Hunter Valley,+ other Organic and biodynamic wineries
 past SRD sponsors  :  (19+ Australia + so far)

SRD PRO Active Top 25% 

An initiative of Society for Responsible Design (SRD), an independent, Aussie based, not-for-profit. SRD encourages a healthier and more sustainable world with concepts and directions to significantly reduce global environmental impacts and enhance social benefits through all design disciplines.

We can share those doing great things with this SRD PRO initiative. Members and supporters are invited to suggest all those deserving of listing and we’ll use several criteria to assess and ensure they are worthy of your interest.

Growing a list that shows good direction for business, designers, governments and all of society. We are all in this together. It all starts here…

Australian+ List ~ FEATURE STORY (pending approval) – 12aug19

Dresden Optics where seeing is believing

While many companies say they are doing the best they can, it’s good to see clearly when a company’s rhetoric is matched with their mission, product and service. It looks as though Dresden are not only visionary, they’re a good example of #ResponsibleDesign thinking and practice. This Aussie based company designed their own frames and invented clever replaceable pins that means that all the parts are replaceable and recyclable as well. That’s right, if you have a part that ever breaks, it’s not the end of your glasses. You can post Dresden the broken part for recycling and they’ll post you back the missing part to replace yourself or bring them in for a fix, all too easy. Even better your glasses live on and don’t end up as landfill. With an eye for detail Dresden have endeavoured to create zero-waste, closed-loop manufacturing. Their products are simple, distinctive and work well. This ethos is matched throughout their business, they want to change the world for the better. Starting with a good concept that aims to respect the earth, they developed their product and processes then put them into practice with client satisfying results.

Dresden have good working relationships with many health insurance providers so it is entirely possible that your glasses may be provided at a healthy discount or even at no direct cost to you. They are currently found in Sydney, Brisbane and Melbourne in Oz, in Auckland and stores in Toronto, Canada plus growing elsewhere as well. dresden.vision/au/sustainability/how-we-reduce-waste

Australian List ~ FEATURE STORY on Australian Ecosystems Pty Ltd TBC ~ (pending approval) –

their story has all the hallmarks of triple bottom line success… SRDpro aims to assist promoting those with credible work that are improving the future for us all. Members may start advising or considering businesses and products in the top 25% of their industry that clearly demonstrate benefits for Life-on-Earth. Use both positive and negative filters to help define businesses and products for possible inclusion. Good examples may earn a free listing. The intent is to leverage 30 years of independent, positive direction in these areas.  More to Come.
The concept was created and developed over many years and It all starts here. You are invited to submit your suggestions to srd [at] srd.org.au  (ideally, advise website, 100 word brief, any connection you may have to them and why their inclusion is deserved) The final decision to include rests with the creator / SRD executive and SRD membership​​​​​​​.

SRD PRO Active Top 25% Section 5 TBA

has begun. More to Come. Aiming to assist promoting those with credible work that are improving the future for us all. Members may start advising or considering businesses and products in the top 25% of their industry that clearly demonstrate benefits for Life-on-Earth. Use both positive and negative filters to help define businesses and products for possible inclusion. Products such as those for green walls/roofs are a good possible candidate but will need some justification for performance, best practice, etc. Good examples may earn a free listing. The intent is to leverage 30 years of independent, positive direction in these areas.  

The concept was created and developed over many years and It all starts here. (in gestation). You are invited to submit your suggestions to srd [at] srd.org.au  (ideally, advise website, 100 word brief, any connection you may have to them and why their inclusion is deserved) The final decision to include rests with the creator / SRD executive and SRD membership​​​​​​​. It all starts here…

SRD PRO Active Top 25%

Credible work improving the future for us all

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Corporates listed are leaders in doing good with products to match

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Top 25% in each Industry (maximum)

Listings, many more to come

Amazing Result: supporting greener outcomes

Disclaimer: While SRD makes all reasonable efforts to ensure the material on this website is accurate and up to date, any material published does not constitute the provision of professional advice. All material published or linked is done so for reference purposes only. By entering and using this website, you assume all risks associated with the use of this website. SRD does not guarantee or accept any legal liability, including but not limited to indirect or consequential loss or damage, arising from or otherwise connected to the accuracy, reliability or completeness of any material published on or linked on this website. You should seek appropriate advice and make your own inquiries prior to relying on any material published on or linked on this website. SRD has no control over the nature, content and availability of linked material. The inclusion of linked material does not necessarily imply a recommendation or endorse the views expressed within. Information given is intended to assist. 08aug19 update.

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