. SRD LOGO, graphics + structure . the incredible design package
and the continuing effort
SRD Home . or .
click the SRD logo
for a full site tour!
SRD GRAPHICS . Our logo like our organisation has evolved through a
process of redesign. Early graphics were created by several well known Australian
designers. An early logo was designed by Liisa Naar of Studio Naar, Our first
SRD concept poster by artist / illustrator Adrian Lockhart. Warren McLaren of
inov8 contibuted to many graphic and database developments. The 1999 brochure
created by Earth Design in Melbourne. The current 2000 logo concept, 2002 and
2006 brochure for the New SRD by Greg Campbell / DesignOz. . OUR SRD LOGO . What is a concept capable of symbolising the environmental
future and design excellence? Perhaps natures
finest solution for creation in the form of our blue planet. . The SRD logo depicts our blue planet as the incredible
design envelope of Nature, the egg. Not only is
it precious and fragile but it also contains the hope and life of the future.
Graphically, forms of countries are only suggested as the SRD recognises that
whilst we have an Australian focus there can only be one "world solution"
and, all who agree with our aims are encouraged to participate. The tilted angle
represents both the tilt of the earth's axis and also a state of dynamic balance/imbalance.
This precarious angle asks the viewer if the "earth egg" is about to topple
over or if we are possibly able to right the situation by positive and considered
action. The curved S line represents several duality concepts of society/industry,
creator/consumer, yin/yang as well as the fusion of several design organisations
with an environmental focus. The predominant colours of Blue and Yellow also
follow this model. The blue of our planet and the yellow of the sun combining
together will produce green! The main font is Trajan, from early Roman letterforms
carved in stone, truly of timeless design.
CURRENT SRD BROCHURE
The 2002 brochure (not shown) features a graphic concept combining nature represented
as concentric circles from a ripple in water and industry working with nature
to produce new forms based upon it. Several other elements continue this theme
and actual production utilised the latest technology including waterless printing,
vegetable oil based inks and recycled paper with high Post consumer waste content.
Our next brochure to illustrate our metamorphosed organisation is to be designed
by ... (!! tba)
Closing comment. We hope the time of ignorance and
arrogance is past. We can no longer deny the critical phase of our dwindling
natural resources and the disasterous toxic effects of past atrocities of industrialisation
and over population. To continue in this fashion is to deny our inherent and
substantive human ability for innovation. Work with us to advance towards a
truly inspiring and sustainable future.